JUNANDUS · E-COMMERCE
Junandus — a sweet campaign.
As a media buyer for Junandus, a leading online bakery in Malaysia, I used Facebook and Google Ads to drive outstanding returns on ad spend. Careful audience targeting and practical testing supported substantial revenue growth. I also helped sister company Bull and Rabbit achieve similar results while managing more than $10K per month in advertising spend.
10–14×ROAS across Facebook and Google
01 / OBJECTIVES
Goals to achieve
- Sales and engagement
- Brand awareness
- Consistent brand guidelines
- Achieve campaign KPIs
02 / APPROACH
How I worked
- Used multiple ad creative variations
- A/B tested ad groups and creatives
- Used catalogue campaigns for high-intent audiences
- Tested audiences by product category
- Optimized for mobile placements
03 / SELECTED CREATIVE
THE OUTCOME