CRANBERRY · CANADA
Cranberry — marketing in motion.
While studying E-commerce and Online Business Management at Trebas Institute, I worked part-time at Cranberry in Saint-Laurent, Quebec. I managed paid marketing for Crusty Crust, Astrofit, and Lucy and Louis, building practical knowledge of Canadian audiences through Facebook Ads, Google Ads and content creation.
+60%leads from Astrofit’s 7-day trial offer
01 / OBJECTIVES
Goals to achieve
- Generate leads and awareness
- Manage audience interactions
- Keep campaigns on brand
- Achieve campaign KPIs
02 / APPROACH
How I worked
- Optimized campaigns for three local businesses
- Created Astrofit’s 7-day trial campaign
- Collaborated across teams to keep brand messaging consistent
- Joined photoshoots to create social and advertising content
- Built understanding of Canadian consumers and local business
03 / SELECTED CREATIVE
THE OUTCOME