Surajit Baidya.Marketing · Strategy · Media

EXPERIENCE · SKILLS · EDUCATION

A little more about me.

Marketing professional with a customer-first mindset and a focus on performance, collaboration and continuous learning.

01 / SUMMARY

Professional summary

  • Strong organizational, analytical and problem-solving skills, with a customer service orientation.
  • Experienced in driving online sales, improving site functionality and conversion rates, and supporting customer satisfaction for D2C businesses.
  • Generated high ROAS across verticals including pizza, bakeries and fitness.
  • Skilled in SEO, Google Ads, Facebook and Instagram Ads, content, event promotion, analytics and reporting.
  • Strong relationship-building skills with external media and association partners. Fluent in English.
02 / SKILLS

Things I do well

Google AnalyticsFacebook AdsGoogle AdsCampaign managementBrandingProject managementSEOContent writingMicrosoft OfficeCreative initiativesCRM: HubSpot, Zoho, ZendeskGoogle Workspace
03 / EXPERIENCE

Where I’ve worked

FEB 2022 — APR 2023

Marketing Coordinator · Cranberry Marketing

  • Cut costs by 35% while increasing user retention by 25% in Facebook and Google Ads.
  • Managed event social channels and grew the follower base by 20%.
  • Coordinated lead distribution, brand consistency and external partner meetings.
  • Created Zapier automation that eliminated manual lead processing.
OCT 2018 — APR 2021

Digital Marketer · Biz Focused

  • Generated 10X ROAS for a paid marketing campaign.
  • Managed more than $12K/month in Meta Ads and $6K/month in Google Ads.
  • Built a car insurance campaign generating 4,800+ leads and a 40% conversion rate.
  • Created solar lead generation producing 1,500+ leads and a 25% conversion rate.
  • Researched competitors and keywords using SEMrush and Keyword Planner.
DEC 2017 — SEP 2018

SEO Executive · Snowflakse Software Ltd

Managed website promotion across the Internet, achieving a 31% increase in traffic, visibility and leads.

04 / EDUCATION

Learning never stops

APR 2021 — APR 2023

Trebas Institute · Montreal

Diploma, E-Commerce and Online Business Management

Relevant coursework: social media management, sales and marketing representation, applied marketing management, product and brand management, SQL and data visualization.

AUG 2013 — MAY 2016

Kurukshetra University · India

BSc, Computer Science · Coursework included C, C++, HTML and PHP.